• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

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10,000

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500

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£250

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Pink Champagne

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Melon

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Exhibitor tips for post-show success

    27 Feb 2020 Emma Wilder
    3 top tips to help you see real ROI on your time at Pure London…
  • It was a pleasure to sit down with Elena Todary, buyer and founder of The Collaborative Store, to find out more about what she does and why she was at Pure London.
  • Despite last weekend's stormy weather Pure London pulled it out the bag, delivering another exciting Festival of Fashion. Take a look at some of the best bits.
  • Festival of Fashion, Pure London closed its doors today after a successful three days of business and inspiration welcoming visitors from over 80 countries.
  • Here’s some of the Pure London team’s favourite trends from this year’s Oscars…
  • GUEST BLOG: A time for optimism in independent retail

    07 Feb 2020 Kirsty McGregor, Editor at Drapers
    Editor of Drapers, Kirsty McGrergor unpacks the current state of retail and the road ahead. 

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Pure London, the UK’s leading fashion buying show, welcomed thousands of retailers from across the UK including Hoopers, Øst London, Jane Young, Agatha Boutique, McElhinneys, N Shelly, LilyRose Boutiq ...
  • Many retailers find it difficult to navigate social media and consider that it’s all about setting up weekly targets to achieve in terms of numbers of followers. But this is not necessarily the case. ...
  • Opening this Sunday, visitors to Pure London and Pure Origin at Olympia London will shop the world and discover a tantalising collection of British and global fashion designers, brands, and manufactur ...

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