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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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3 top tips to help you see real ROI on your time at Pure London…
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It was a pleasure to sit down with Elena Todary, buyer and founder of The Collaborative Store, to find out more about what she does and why she was at Pure London.
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Despite last weekend's stormy weather Pure London pulled it out the bag, delivering another exciting Festival of Fashion. Take a look at some of the best bits.
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Festival of Fashion, Pure London closed its doors today after a successful three days of business and inspiration welcoming visitors from over 80 countries.
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Here’s some of the Pure London team’s favourite trends from this year’s Oscars…
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Editor of Drapers, Kirsty McGrergor unpacks the current state of retail and the road ahead.
Library Carousel
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3 top tips to help you see real ROI on your time at Pure London…
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It was a pleasure to sit down with Elena Todary, buyer and founder of The Collaborative Store, to find out more about what she does and why she was at Pure London.
-
Despite last weekend's stormy weather Pure London pulled it out the bag, delivering another exciting Festival of Fashion. Take a look at some of the best bits.
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Festival of Fashion, Pure London closed its doors today after a successful three days of business and inspiration welcoming visitors from over 80 countries.
-
Here’s some of the Pure London team’s favourite trends from this year’s Oscars…
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Editor of Drapers, Kirsty McGrergor unpacks the current state of retail and the road ahead.
Library Masonry
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Pure London, the UK’s leading fashion buying show, welcomed thousands of retailers from across the UK including Hoopers, Øst London, Jane Young, Agatha Boutique, McElhinneys, N Shelly, LilyRose Boutiq ...
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Many retailers find it difficult to navigate social media and consider that it’s all about setting up weekly targets to achieve in terms of numbers of followers. But this is not necessarily the case. ...
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Opening this Sunday, visitors to Pure London and Pure Origin at Olympia London will shop the world and discover a tantalising collection of British and global fashion designers, brands, and manufactur ...