New colours July 2024
Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pink Champagne
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Melon
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Plain White
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Spazio Label… -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Kish from Krystal London… -
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Pure London is pleased to announce a host of exciting brands for this weekend’s show including a collective of 11 high end Italian footwear, accessories and menswear brands making their UK debut. -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Olena from GussevaKids… -
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Roberta Lee, London’s sustainable fashion stylist and style expert shares with us some of the recent conversations she’s been having with industry insiders and journalists when it comes to sustainabil ... -
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Ahead of her appearance on The Nomad Stage on Monday 10th February, I sat down with futurist and trend expert Geraldine Wharry to get a sneak peek inside her talk at Pure London AW20/21. Tell me abou ...
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We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Spazio Label…
-
We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Kish from Krystal London…
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Pure London is pleased to announce a host of exciting brands for this weekend’s show including a collective of 11 high end Italian footwear, accessories and menswear brands making their UK debut.
-
We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Olena from GussevaKids…
-
Roberta Lee, London’s sustainable fashion stylist and style expert shares with us some of the recent conversations she’s been having with industry insiders and journalists when it comes to sustainabil ...
-
Ahead of her appearance on The Nomad Stage on Monday 10th February, I sat down with futurist and trend expert Geraldine Wharry to get a sneak peek inside her talk at Pure London AW20/21. Tell me abou ...
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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It was really inspiring to hear from Arizona Muse, fashion model and environmentalist, and Dana Thomas, fashion journalist, author and contributing European sustainability editor at British Vogue. Bot ... -
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Pure London is back and it has been great to see Olympia buzzing with business activity. The catwalk shows, brought to you in partnership with Drapers magazine, offer exciting moments during the day, ... -
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Buyers and designers are always looking at colour trends to ensure they offer the right products at the right time. Purchasing decisions need to align with what customers want to buy. But how do you k ...