• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Pure Origin, the new home for international garment, fabric and supply chain sourcing, will put the spotlight on Turkey at the next show from 9th – 11th February 2020.
  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Nunzia from Fattifatty…
  • Jane Kellock, the creative director of Unique Style Platform will talk through the four key macro trends that define Autumn/Winter 20/21.
  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Iryna Kokhana from Chereshnivska
  • Spotlight... Lacoste

    04 Feb 2020 Emma Wilder
    Find out more about the world-renowned brand, Lacoste, as they prepare to join the Pure London AW20/21 line-up. 
  • Pure London continues its commitment to disrupt the fashion industry with the new Power of One Exhibitor Programme and partnership with the Conscious Fashion Campaign. 

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Pure London, the UK’s leading trade fashion buying event which takes over Olympia London from the 17th – 19th July 2022, has announced its full content programme including a styling session with ITV’s ...
  • Pure London, the UK’s leading trade fashion buying event taking place at Olympia, London from the 17th – 19th July 2022, offers an extensive international programme showcasing fashion collections from ...
  • According to McKinsey & Company, a global management consulting firm, “certain groups of talented individuals – in particular, people of colour – struggle to break into the [fashion] industry, and tho ...

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