New colours July 2024
Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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Pure London x JATC, the Festival of Fashion, will open its doors next month from 14 – 16 July 2024 at Olympia Events, showcasing a stunning variety of jewellery, from fashion and statement pieces to s ...
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Pure London x JATC, taking place at Olympia Events from 14th to 16th July 2024, will see the return of the dedicated Sustainable destination. Buyers will discover a carefully curated selection of new ...
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In the ever-evolving and competitive world of fashion retail, maintaining strong relationships with suppliers is not just beneficial; it’s essential. Here's how.
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In just two months’ time the next edition of Pure London x JATC, the Festival of Fashion, will take over the iconic Olympia London.
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Deryane Tadd, a multi-award-winning entrepreneur, has been a driving force in the retail fashion industry for over 30 years. Starting on the shop floor and progressing through various roles in store m ...
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Guest Writer: Rachel Sheila Kan of Real Circularity. Rachel is a fashion circularity specialist and co-founder of Real Circularity™, a place to find out no nonsense, easy, accessible bitesize pieces ...
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Pure London x JATC, the Festival of Fashion, will open its doors next month from 14 – 16 July 2024 at Olympia Events, showcasing a stunning variety of jewellery, from fashion and statement pieces to s ...
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Pure London x JATC, taking place at Olympia Events from 14th to 16th July 2024, will see the return of the dedicated Sustainable destination. Buyers will discover a carefully curated selection of new ...
-
In the ever-evolving and competitive world of fashion retail, maintaining strong relationships with suppliers is not just beneficial; it’s essential. Here's how.
-
In just two months’ time the next edition of Pure London x JATC, the Festival of Fashion, will take over the iconic Olympia London.
-
Deryane Tadd, a multi-award-winning entrepreneur, has been a driving force in the retail fashion industry for over 30 years. Starting on the shop floor and progressing through various roles in store m ...
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Guest Writer: Rachel Sheila Kan of Real Circularity. Rachel is a fashion circularity specialist and co-founder of Real Circularity™, a place to find out no nonsense, easy, accessible bitesize pieces ...
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Pure London x JATC proudly presented this season’s catwalk trends, inspired by the show’s new trend partner, Trendhub by BDA London.
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Pure London x JATC, the festival of fashion, opened its doors under the sunshine at Olympia Events, to a joyful atmosphere celebrating the new season’s collections. Welcoming retailers from across the ...
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Hyve Group is excited to announce the return of Pure London x JATC and Source Fashion in February 2025, marking a significant step forward in the evolution of connecting its fashion events and launchi ...