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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Jasmijn Schutten from Religion…
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With Pure London less than one week away, it's high time we got to know this season's keynote.
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In the two years since Pure Origin launched, attitudes to sustainability have transformed.
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Dame Zandra Rhodes, Kate Thornton, Patrick McDowell, Lauren Bravo and many more confirmed
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Nataliya Heysun from JEISONI.
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Sara Nelmes from MerinoSnug.
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Jasmijn Schutten from Religion…
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With Pure London less than one week away, it's high time we got to know this season's keynote.
-
In the two years since Pure Origin launched, attitudes to sustainability have transformed.
-
Dame Zandra Rhodes, Kate Thornton, Patrick McDowell, Lauren Bravo and many more confirmed
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Nataliya Heysun from JEISONI.
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Sara Nelmes from MerinoSnug.
Library Masonry
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Pure London, the UK’s leading trade fashion buying event which takes over Olympia London from the 17th – 19th July 2022, has announced model and activist Arizona Muse and Dana Thomas, author of Fashio ...
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Pure London, the UK’s leading trade fashion buying event which takes over Olympia London from the 17th – 19th July 2022, has announced the participation of Regione Siciliana with a showcase of Sicilia ...
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Brands and retailers of all sizes are launching new business models like recommerce and subscriptions to meet changing consumer preferences. Leaders from three innovative startups talk about their bus ...