• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

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10,000

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500

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£250

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Pink Champagne

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • The perfect outfit’s just not the perfect outfit without the right accessories, so I’ve picked a few of the names adding a little something extra to Pure London AW20/21.
  • We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Gemma founder of The Little Trend Book.
  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show.  
  • Guest Blog: The truthful brand

    27 Jan 2020 Bukola Dagiloke, Global Fashion Marketplace
    The number one reason successful fashion brands of the future will focus on sustainability to ensure dominance that lasts a lifetime.
  • Pure London has launched Pure Match, an intelligent matchmaking platform designed to optimise the customer journey before, during and after the seasonal show.
  • We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Yantai Hero State Co. Ltd.

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Businesses need to align with their customers’ core values around sustainability, such as care for our planet, fair working conditions across the whole supply chain and animal welfare. Annick Ireland ...
  • Running parallel to the UK’s leading fashion retail event Pure London on the 17th – 19th July 22 at Olympia London, Pure Origin brings the fashion supply chain under one roof and this season announces ...
  • Pure Jewel is the new destination at Pure London, which is taking place at Olympia London from 17 to 19 July. Jewellery Outlook Editor, David Brough, came to our Hyve studio to host a panel discussion ...

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