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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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Since 2018, Pure Conscious has provided a space for ethical and sustainable brands making a difference in the fashion industry. Find out who's on the line-up for AW20/21.
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We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Xiamen Kingland Co.
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The Festival of Fashion is truly international, bringing in visitors from every corner of the world. I spoke to three of them to find out more about where they come from and why they're joining us thi ...
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In the advent of the designer’s 90th birthday, I was privileged to sit down with one of Dame Mary’s close colleagues Heather Tilbury, who was a Director of the brand, to get a glimpse into the illustr ...
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Ahead of Pure London’s AW20/21 edition, I sat down with Mehrdad Shojaie, co-founder of London accessories brand Nour London, to shine the spotlight on their stunning collections and learn a bit more a ...
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Pure Origin welcomes 16 leading tech companies including Worldpay, Moxtra and Kornit Digital to the new strategically expanded Tech & Innovation section.
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Since 2018, Pure Conscious has provided a space for ethical and sustainable brands making a difference in the fashion industry. Find out who's on the line-up for AW20/21.
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We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Xiamen Kingland Co.
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The Festival of Fashion is truly international, bringing in visitors from every corner of the world. I spoke to three of them to find out more about where they come from and why they're joining us thi ...
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In the advent of the designer’s 90th birthday, I was privileged to sit down with one of Dame Mary’s close colleagues Heather Tilbury, who was a Director of the brand, to get a glimpse into the illustr ...
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Ahead of Pure London’s AW20/21 edition, I sat down with Mehrdad Shojaie, co-founder of London accessories brand Nour London, to shine the spotlight on their stunning collections and learn a bit more a ...
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Pure Origin welcomes 16 leading tech companies including Worldpay, Moxtra and Kornit Digital to the new strategically expanded Tech & Innovation section.
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Pure London, the UK’s leading and most unmissable trade fashion buying event which returns to Olympia London in July, is pleased to announce the appointment of Andrew Martyniuk as Head of Jewellery – ...
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Pure London, the UK’s leading trade fashion buying event which returns to Olympia London on the 17th – 19th July 2022, has announced a trend agency partnership with international style agency Promosty ...
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Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across womenswear, ...