New colours July 2024
Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Karen Gundelwein from number K.
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We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Ningbo Bridger Power Imp. and Exp. Co.
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Pure London is well known as a leading UK destination for womenswear buyers. To celebrate our largest sector, I’ve chosen five of my favourite womenswear brands who’ll be joining us at Olympia London ...
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Pure Origin offers access to the full fashion supply chain, answering every need from concept through to finished collection. As the UK’s leading fashion trade show, the Festival of Fashion provides a ...
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Megan from Nette Rose.
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Festival of Fashion, Pure London has announced an incredible line-up of inspirational new designers and much-loved returning womenswear brands, including the debut collection from Barbara Hulanicki fo ...
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Karen Gundelwein from number K.
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We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Ningbo Bridger Power Imp. and Exp. Co.
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Pure London is well known as a leading UK destination for womenswear buyers. To celebrate our largest sector, I’ve chosen five of my favourite womenswear brands who’ll be joining us at Olympia London ...
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Pure Origin offers access to the full fashion supply chain, answering every need from concept through to finished collection. As the UK’s leading fashion trade show, the Festival of Fashion provides a ...
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Megan from Nette Rose.
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Festival of Fashion, Pure London has announced an incredible line-up of inspirational new designers and much-loved returning womenswear brands, including the debut collection from Barbara Hulanicki fo ...
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On this episode, Lina Vaz, Content Editor at Hyve, talks to Charlotte Williams, a business consultant, and former Vice President of Content at Cannes Lions, an International Festival of Creativity and ...
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Today many consumers and retailers believe it is no longer enough for firms to do less harm to the environment. Rather, companies are expected to actively improve the state of the planet. We’ve attend ...
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We cannot help but rejoicing as the Queen celebrates her Platinum Jubilee after 70 years of service, the first British Monarch to commemorate such an extraordinary achievement. Many events and activit ...