• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

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Pink Champagne

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Pure London is delighted to announce British designer Dame Zandra Rhodes to the AW20/21 show for a keynote address on day one.
  • Take a look at some of our top tips to help you drive traffic to your stand, no matter where you’re positioned on the show floor.
  • We're looking ahead to the next decade in fashion...
  • Fabric trends for SS21 at Pure Origin

    12 Dec 2019 Emma Wilder
    Ahead of February’s edition of Pure Origin, get a sneak peek of the trends in store for the Pure Origin catwalk.
  • Pure Presents... NAGO

    11 Dec 2019
    We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Goisa from NAGO... 
  • We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Hannah from Carloe London... 

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • What will the future retail store look like? This is the question of our second episode of Fashion Questions… To help us understand where the retail market is heading, our content editor, Lina Vaz, ta ...
  • Future Retail Store

    19 May 2022
    What will the future retail store look like? This is the question of our second episode of our new in-house fashion podcast, Fashion Questions… To help us understand where the retail market is heading ...
  • Learn all about Together Fest 2022, the first retail wellbeing festival in the UK, organised by our charity partner Retail Trust. Staff from more than 50 retailers in fashion and other industries part ...

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