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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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Pure London is delighted to announce British designer Dame Zandra Rhodes to the AW20/21 show for a keynote address on day one.
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Take a look at some of our top tips to help you drive traffic to your stand, no matter where you’re positioned on the show floor.
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We're looking ahead to the next decade in fashion...
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Ahead of February’s edition of Pure Origin, get a sneak peek of the trends in store for the Pure Origin catwalk.
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Goisa from NAGO...
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Hannah from Carloe London...
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Pure London is delighted to announce British designer Dame Zandra Rhodes to the AW20/21 show for a keynote address on day one.
-
Take a look at some of our top tips to help you drive traffic to your stand, no matter where you’re positioned on the show floor.
-
We're looking ahead to the next decade in fashion...
-
Ahead of February’s edition of Pure Origin, get a sneak peek of the trends in store for the Pure Origin catwalk.
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Goisa from NAGO...
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Hannah from Carloe London...
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What will the future retail store look like? This is the question of our second episode of Fashion Questions… To help us understand where the retail market is heading, our content editor, Lina Vaz, ta ...
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What will the future retail store look like? This is the question of our second episode of our new in-house fashion podcast, Fashion Questions… To help us understand where the retail market is heading ...
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Learn all about Together Fest 2022, the first retail wellbeing festival in the UK, organised by our charity partner Retail Trust. Staff from more than 50 retailers in fashion and other industries part ...