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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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From bellwethers to new brands, there’s plenty to see at Pure London’s AW20/21 edition. To get you excited for the season ahead, I’ve picked out a few of my favourites from across the show.
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Meet the Pure London content editor, Emma Wilder
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Safa from Pipichu...
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Aaron from Salvo Amor...
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Take a look at some of the conscious commitments being made at Pure London HQ and by some of our brands.
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To celebrate the upcoming new year and to usher in the new decade, Pure London will unveil a new era for the show on 9th- 11th February 2020 at Olympia London.
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From bellwethers to new brands, there’s plenty to see at Pure London’s AW20/21 edition. To get you excited for the season ahead, I’ve picked out a few of my favourites from across the show.
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Safa from Pipichu...
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Aaron from Salvo Amor...
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Take a look at some of the conscious commitments being made at Pure London HQ and by some of our brands.
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To celebrate the upcoming new year and to usher in the new decade, Pure London will unveil a new era for the show on 9th- 11th February 2020 at Olympia London.
Library Masonry
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Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, has announced the launch of its vibrant new campaign and website as it gear ...
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In this episode, we are joined by Emily Gordon-Smith, Content Director at trends and insights business Stylus, which specialises in helping businesses to understand their future consumer and the produ ...
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More and more we hear about brands entering the metaverse, but most of us are confused of what this actually means, or its potential impact on the future of fashion and the retail industry. We've atte ...