• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

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10,000

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500

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£250

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Pink Champagne

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Based on intelligence provided by our trend partners over at Unique Style Platform, I’ve pulled together a quick overview of the key trends to look out for this buying season.
  • As we start to edge closer to the upcoming edition of Pure London, these are the ways to get your pre-show marketing working at its best.
  • From big name brands to exciting industry-leading independents, Pure London is a must-visit trade show for fashion buyers from across the UK and the rest of the world.
  • As consumers are ever on the hunt for convenience digital real estate has become an increasingly important asset to fashion brands and retailers alike.
  • Pure Origin expanding into the luxury fashion market with the launch of Origin LUX at the next edition.
  • In a world where new boundaries are drawn every day, it’s time to break free from the limits.

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • 4 reasons to exhibit at Pure London

    24 Apr 2022 Suzanne Ellingham, Sourcing Director
    Get involved in this season's edition of Pure London and discover a world of fashion under one central London roof!
  • 6 tips to increase sales using social media

    20 Apr 2022 Style Up Social Academy
    In the ever evolving world of digital marketing, the experts at Style Up Social Academy have a few top tips to help you boost social media sales. 
  • Cutting fashion’s carbon footprint

    12 Apr 2022 Emma Wilder
    From textile production to international shipping, it’s safe to say that much of the fashion industry’s carbon footprint isn’t small.

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