• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

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10,000

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500

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£250

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Pink Champagne

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Discover your place at Pure London's Festival of Fashion this February. 
  • Discover your place at Pure London's Festival of Fashion this February. 
  • In a move designed to create a wider offering across the active and loungewear sectors, leading festival of fashion Pure London will launch Pure Body at the February 2020 show.
  • The Club at Pure is designed to bring key buyers together with our exhibitors, facilitating meetings and order writing to add even more value to the show. To find out more, I spoke with our Buyers Acq ...
  • Exploring gender fluid fashion

    09 Oct 2019 Emma Wilder
    As an industry, so much of fashion is tied up in both self-expression and cultural values. Recently, the conversations surrounding LGBTQ+ identities have opened up across the media and it’s given fash ...
  • Inclusivity and diversity in fashion

    08 Oct 2019 Emma Wilder
    As social media and a greater connectedness amongst designers and consumers opens doors to new conversations, the future of the fashion industry is looking much more diverse in more ways than one…

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Watch our Head of Jewellery, Retail & Fashion, Andrew Martyniuk, answer a few questions about Pure Jewel, the new destination at Pure London, which will return to Olympia in July 17-19. Pure Jewel wil ...
  • 3 reasons your brand community is your most important asset

    10 Apr 2022 Isabella West, CEO, Hirestreet
    Ahead of our "Community Building: Connecting authentically online" panel, Isabella West tells us just how important your online community is. 
  • Pure London, the UK's leading and most unmissable trade fashion buying event which returns to Olympia London on the 17-19th July, has announced its investment in an extensive International programme i ...

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