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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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Style tribe membership goes beyond getting on board with the latest style trends; it is a way to mark affinity to and identification with a subcultural group with a shared set of interests and values. ...
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Get a sneak peek at some of the trends you’ll be seeing at Pure London this season, with the top picks from Fashion Week in Europe.
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Owners of the UK’s leading fashion trade shows Pure London, Jacket Required, Moda and Scoop, ITE Group plc is pleased to announce its change of name and new brand identity to Hyve Group plc.
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When Fashion Week makes its way across the pond fresh from New York each year, there’s a lot to pay attention to. Here are some of my favourite trends from this season’s catwalks to get you inspired.
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To get some extra insight into the ever-growing menswear sector, I sat down with Karlmond Tang to find out more…
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Way back when, in September 2018, the SS19 catwalks told us one thing: utility is in. And if this year’s London and New York Fashion Week looks are anything to go by, it’s a trend that’s here to stay.
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Style tribe membership goes beyond getting on board with the latest style trends; it is a way to mark affinity to and identification with a subcultural group with a shared set of interests and values. ...
-
Get a sneak peek at some of the trends you’ll be seeing at Pure London this season, with the top picks from Fashion Week in Europe.
-
Owners of the UK’s leading fashion trade shows Pure London, Jacket Required, Moda and Scoop, ITE Group plc is pleased to announce its change of name and new brand identity to Hyve Group plc.
-
When Fashion Week makes its way across the pond fresh from New York each year, there’s a lot to pay attention to. Here are some of my favourite trends from this season’s catwalks to get you inspired.
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To get some extra insight into the ever-growing menswear sector, I sat down with Karlmond Tang to find out more…
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Way back when, in September 2018, the SS19 catwalks told us one thing: utility is in. And if this year’s London and New York Fashion Week looks are anything to go by, it’s a trend that’s here to stay.
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“Clothing brands and retailers should pay a penny on every garment they sell”. That’s according to MP’s, anyway. February 2019 saw many MPs get behind a scheme designed to make the fashion industry mo ...
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Spring is the most enchanting time of the year, when nature blossoms in all its glory, with a captivating explosion of colours. We are also dressing up for our upcoming Pure London show, this year bac ...
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Discover the Sustainable Development Goals, the blueprint to help us #BuildBackBetter.