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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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From big names to independent boutiques and designers, Pure London and Pure Origin draw an enviable crowd. Product technologist for Marks & Spencer, Sarah Poulton, sat down with me at the July 2019 ed ...
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Sustainable fashion isn’t traditionally associated with the things we might call luxury. Whilst high street brands, like H&M, have played their part in making sustainable the new normal, the conscious ...
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From vegan soles to coffee ground trainers, footwear is well and truly at the forefront of the sustainable fashion revolution. Since there’s so much being done to keep our feet earth-friendly, I decid ...
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From ethical manufacture to eco-friendly fabrics, there’s all sorts of conversations going on in the fashion industry about the pros and cons of a more sustainable approach to style. But, whilst we’ve ...
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It’s always a privilege to welcome some of fashion’s biggest names through the doors of Pure London and Pure Origin. I was lucky enough to meet with Harrods Express Tailor Zoe Anne Jones, to find out ...
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Both in terms of industry growth and exciting innovation, the kidswear sector has been busy with the business of growing up. Fresh from Bubble at Pure this July, here’s what we’ve been seeing in the k ...
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From big names to independent boutiques and designers, Pure London and Pure Origin draw an enviable crowd. Product technologist for Marks & Spencer, Sarah Poulton, sat down with me at the July 2019 ed ...
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Sustainable fashion isn’t traditionally associated with the things we might call luxury. Whilst high street brands, like H&M, have played their part in making sustainable the new normal, the conscious ...
-
From vegan soles to coffee ground trainers, footwear is well and truly at the forefront of the sustainable fashion revolution. Since there’s so much being done to keep our feet earth-friendly, I decid ...
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From ethical manufacture to eco-friendly fabrics, there’s all sorts of conversations going on in the fashion industry about the pros and cons of a more sustainable approach to style. But, whilst we’ve ...
-
It’s always a privilege to welcome some of fashion’s biggest names through the doors of Pure London and Pure Origin. I was lucky enough to meet with Harrods Express Tailor Zoe Anne Jones, to find out ...
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Both in terms of industry growth and exciting innovation, the kidswear sector has been busy with the business of growing up. Fresh from Bubble at Pure this July, here’s what we’ve been seeing in the k ...
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Pure London, the UK’s leading, largest, and unmissable trade fashion buying event, is back and pleased to announce the date line for the next edition on 17th – 19th July 2022 at the iconic Olympia Lon ...
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Karen Radley, Founder of Scoop in conversation over a cup of coffee with fashion designer Anne-Marie Holdsworth. Founder of Brodie Cashmere and Wispr.
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In collaboration with the French Womenswear Federation (FFPAPF) and "Wholesale is not dead", Gloria Sandrucci, Director of Pure London and Suzanne Ellingham, Head of Content are interviewed in this po ...