• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

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10,000

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500

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£250

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Pink Champagne

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show.
  • *Power of One - New season, new pledges* *Fantastic NOT Plastic – Extra re-fill water stations and recycle points installed* https://www.purelondon.com/seminarprogramme
  • The edit SS20: Pure Conscious

    19 Jul 2019 Emma Wilder
    From the Power of One campaign, to our pledge to cut down on single use plastics, Pure London is nothing if not dedicated to championing a greener future for fashion.
  • The UK Fashion, Textiles and Technology industry lacks strong data and compelling evidence compared to other creative sectors regarding existing R&D initiatives, opportunities for business growth and ...
  • Pure Presents... NIKKIE

    16 Jul 2019 Emma Wilder
    Dutch brand NIKKIE present their Selected by Kate Moss collection at Pure London this season. 
  • It is impossible to deny the impact of the fashion industry on the environment.

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • We checked in with the founder of Rowdy Couture, Leon M. Yisrael to find out more about how Rowdy Couture is marking its place in the fashion industry with bold and brilliant designs. 
  • As the pandemic continues to make its effects known around the world, global sourcing has been hugely impacted.
  • Over the last few years we have seen amazing progress in the field of tech, which has touched every aspect of the fashion supply chain and has also been integrated into wearable technology itself. The ...

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