• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

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10,000

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500

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£250

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Peach Fuzz

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Pink Champagne

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Melon

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Plain White

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • As technology finds footholds in pretty much every industry, I thought I’d break down the tech that's driving fashion forward right now. 
  • Pure Presents… Sideral

    25 Jun 2019 Emma Wilder
    Meet Carla Testino, creator of Sideral, to hear how she's making a difference in fashion. 
  • Pure Presents… Didriksons

    19 Jun 2019 Emma Wilder
    “We don’t change the elements. We adapt to them”. Meet Didriksons ahead of Pure London SS20. 
  • Meet Dan Whytock, founder of Down Your High Street.
  • Patrick Grant and Brigitte Stepputtis will take to the Main Stage at Pure London SS20. 
  • Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to ...

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • The biggest innovation is philosophical

    10 Mar 2021 Geraldine Wharry
    If one had told me in the late 90s when I graduated from design school I would be leading a global community, teaching and focused on long term futures, I would not have believed it. But today I am mo ...
  • We the Trend Atelier Community believe future forecasting is a gateway to critical decision making. We need this skill as a global collective more than ever, for the greater good of the planet & the p ...
  • Find out what the 2021 Spring Budget means for retailers. 

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