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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to ...
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Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to ...
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In today’s digital world, tech’s gone fashionable. We sat down with Tony Limrick from Swedish brand iDeal of Sweden to find out more.
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Our Senior Marketing Executive, Lucy Green, had the pleasure of spending an afternoon with Henrietta founder and designer at H. Holderness. Find out what she had to say.
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Find out more about the launch of the all-new Pure Origin Korea and Morocco pavilions.
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If there’s an upside to the accelerating retail closures, it’s the opportunity it presents for brands (large and small) to experiment and innovate with a pop-up.
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Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to ...
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Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to ...
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In today’s digital world, tech’s gone fashionable. We sat down with Tony Limrick from Swedish brand iDeal of Sweden to find out more.
-
Our Senior Marketing Executive, Lucy Green, had the pleasure of spending an afternoon with Henrietta founder and designer at H. Holderness. Find out what she had to say.
-
Find out more about the launch of the all-new Pure Origin Korea and Morocco pavilions.
-
If there’s an upside to the accelerating retail closures, it’s the opportunity it presents for brands (large and small) to experiment and innovate with a pop-up.
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Discover the Taiwanese exhibitors joining the line up at Fashion Together.
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Find out which collections our editor is loving ahead of Fashion Together.
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The Hyve fashion family would be incomplete without the wealth of inspiring retailers who make our community what it is. For this reason, we want to shine a spotlight on some of our favourite retailer ...