• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

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10,000

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500

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£250

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Peach Fuzz

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Pink Champagne

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Melon

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Plain White

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • The evolution of menswear

    10 Jun 2019 Emma Wilder
    Men’s fashion is something of a hot topic right now and with Pure London right around the corner, we're taking a menswear time trip...
  • The pace of change on British high streets is accelerating as some of the best-known retailers shrink before our eyes. For independent retailers, this brings both challenges and opportunities.
  • Meet Keely Stocker, Editor at Drapers, ahead of Pure London SS20. 
  • Pure Presents... Mayd in Chyna

    30 May 2019 Emma Wilder
    With sustainability at the forefront of everything they do, I couldn’t miss the opportunity to catch up with designer Teresa Perna, to hear the story of Mayd in Chyna.
  • The edit SS20: Bubble at Pure

    29 May 2019 Emma Wilder
    Take a look at some of our Bubble at Pure favourites. 
  • Find out who'll be joining the line up at Bubble at Pure this season.   

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Take a look at some of the industry trends that have been affected by the lockdown. 
  • We caught up with Cally Russell to get to know him better ahead of Fashion Together.
  • Discover Brodie AW21

    19 Jan 2021 Sponsored Content
    Brodie are a distinctive British brand known for their luxurious cashmere and cotton silk pieces. With roots in the heart of Yorkshire, Brodie Cashmere are a family-owned business that has taken the c ...

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