• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

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10,000

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500

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£250

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Pink Champagne

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Melon

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Pure London partners: TheIndustry.fashion

    22 May 2019 TheIndustry.fashion
    Meet Antony Hawman and Lauretta Roberts, co-founders of TheIndustry.fashion. 
  • Introducing the Pure Origin catwalk

    22 May 2019 Emma Wilder
    Discover more about Pure Origin's unique trend-led catwalk. 
  • New faces at Pure London SS20

    20 May 2019 Emma Wilder
    Take a look at some of the new faces who’ll be joining us for Pure London SS20.
  • Newsletter #7: Menswear trends for SS20

    16 May 2019 Emma Wilder
    It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, let’s hear it for the boys.
  • It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, we’re hearing it for the boys.
  • Newsletter #7: The edit SS20: menswear

    16 May 2019 Emma Wilder
    It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, we’re hearing it for the boys.

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Hyve Group will relaunch the Fashion Together virtual forum for February 2021 Fashion Together will offer a first look at the very latest collections for AW21/22 Exclusive content will include appeara ...
  • We caught up with SABINNA founder, Sabinna Rachimova, to get to know her better ahead of Fashion Together.
  • As the 1st January 2021 deadline draws ever nearer, we’ve created this handy checklist to help you ensure your business is as prepared as possible for the new Brexit trading rules.

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