New colours July 2024
Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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The opening day of the inaugural Pure London x JATC show, the London festival of fashion, welcomed hundreds of retailers from across the UK and internationally including ASOS, Lark London, Jarrolds, P ...
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The inaugural Pure London x JATC show, the London festival of fashion, will open its doors on Sunday 11th February 2024 at the iconic Olympia London. Visitors will discover record numbers of new colle ...
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Pure London x JATC, the UK’s largest festival of fashion, demonstrates their commitment to fostering emerging talent and supporting the next generation of fashion innovators by partnering with Graduat ...
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Nudea is a thoughtful curation of underwear & sleepwear created from natural and recycled materials. Each piece is purposefully designed with the perfect fit in mind. Born from a desire to offer the f ...
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The first combined Pure London x JATC show, the London festival of fashion, has partnered with the Romanian Contemporary Jewellery Association (FRDVA) to showcase a directional array of Romanian fashi ...
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The inaugural Pure London x JATC show, the London festival of fashion, taking place from the 11-13th February 2024 at the iconic Olympia London, will welcome record numbers of new brands demonstrating ...
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The opening day of the inaugural Pure London x JATC show, the London festival of fashion, welcomed hundreds of retailers from across the UK and internationally including ASOS, Lark London, Jarrolds, P ...
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The inaugural Pure London x JATC show, the London festival of fashion, will open its doors on Sunday 11th February 2024 at the iconic Olympia London. Visitors will discover record numbers of new colle ...
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Pure London x JATC, the UK’s largest festival of fashion, demonstrates their commitment to fostering emerging talent and supporting the next generation of fashion innovators by partnering with Graduat ...
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Nudea is a thoughtful curation of underwear & sleepwear created from natural and recycled materials. Each piece is purposefully designed with the perfect fit in mind. Born from a desire to offer the f ...
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The first combined Pure London x JATC show, the London festival of fashion, has partnered with the Romanian Contemporary Jewellery Association (FRDVA) to showcase a directional array of Romanian fashi ...
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The inaugural Pure London x JATC show, the London festival of fashion, taking place from the 11-13th February 2024 at the iconic Olympia London, will welcome record numbers of new brands demonstrating ...
Library Masonry
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“The pinnacle of my year is Pure London x JATC” We spoke to Nila Rubia, one of our valued exhibitors about her brand her values and her thoughts on London’s leading Festival of Fashion. Watch our ...
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Share Your Expertise: Join Our Network of Industry Thought Leaders.
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Pure London x JATC, the Festival of Fashion, will open its doors next month from 14 – 16 July 2024 at Olympia Events, showcasing a stunning variety of jewellery, from fashion and statement pieces to s ...