• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

STAT HERE

10,000

STAT HERE

500

STAT HERE

£250

STAT HERE


Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. Nam sed est. Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Integer ut justo. In tincidunt viverra nisl. Donec di

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan 

 

Section Title

Article Title

This is the Headline CK Style - it is now black

Section Title

Section Title

Peach Fuzz

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. This is a Black Default Link . Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; 

Pink Champagne

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. This is a White Default Link . Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; 

Melon

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. This is a Default Link . Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; 

Plain White

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. This is a Default Link . Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; 

Default 2 column Section Style

Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

Solid Off Black

Side Image Section Style

is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Solid Off Black

One Third Section Style

is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

Loading

Library grid

The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
Loading
  • As the Made in Britain label begins to reclaim its appeal, the future’s looking brighter for UK suppliers.
  • The edit SS20: womenswear

    08 May 2019 Emma Wilder
    With the Pure SS20 almost upon us, it’s time to meet a few of the womenswear brands who’ll be joining us at the show this season…
  • Each season, Pure Origin brings suppliers and manufacturers together with designers and buyers, providing access to the entire fashion supply chain under one central London roof. With Pure Origin’s Ju ...
  • The rise of the athleisure trend

    26 Apr 2019 Emma Wilder
    The London Marathon is this weekend and it's got me thinking about the place the athleisure trend holds in the high fashion collections of right now.
  • The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season.
  • The edit SS20: Pure London worldwide

    16 Apr 2019 Emma Wilder
    We might be a London show at heart, but there’s no doubt about the fact that Pure London has international appeal.

Library Carousel

Library Masonry

The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
Loading
  • The Department for International Trade has released a series of new regulations outlining how trade must be conducted between the UK and the EU from 1st January 2021. Of course, these new rules are co ...
  • Business after Brexit: exporting to the EU

    10 Dec 2020 Chris MacNeil, ResilienceHelp.com
    The Brexit experts at ResilienceHelp.com share some of their insights into exporting into the EU after 1st January 2021. 
  • Business after Brexit: auditing your supply chain

    03 Dec 2020 Chris MacNeil, ResilienceHelp.com
    The Brexit experts at ResilienceHelp.com share some of their insights into how retailers can audit their supply chain to ensure business continuity into 2021. 

Partners and Sponsors