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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pink Champagne
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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Pure London might be over for another season, but we’re keeping the Festival of Fashion alive for a little bit longer. -
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The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season. It’s always exciting to hear from the big names, like Selfridges, John Lewis and ... -
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Need a quick fashion fix? Today, I’ll be speaking to Olivia Welsh, the creative brain behind womenswear brand Olivia Annabelle, on her favourite fashion moments, where she gets her inspiration and wha ... -
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The Pure London newsletter is back and it’s got a brand new content editor! In this month’s edition, I’ll be taking you through some of my highlights from my very first season at Pure London as the co ... -
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With Pure London AW19/20 over, we thought we'd turn to some of our partners, to find out more about them and what they thought about the show. Today, we sit down with Keely Stocker, Editor-in-Chief at ... -
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The Pure London newsletter is back and it’s got a brand new content editor! In this month’s edition, I’ll be taking you through some of my highlights from my very first season at Pure London as the co ...
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Pure London might be over for another season, but we’re keeping the Festival of Fashion alive for a little bit longer.
-
The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season. It’s always exciting to hear from the big names, like Selfridges, John Lewis and ...
-
Need a quick fashion fix? Today, I’ll be speaking to Olivia Welsh, the creative brain behind womenswear brand Olivia Annabelle, on her favourite fashion moments, where she gets her inspiration and wha ...
-
The Pure London newsletter is back and it’s got a brand new content editor! In this month’s edition, I’ll be taking you through some of my highlights from my very first season at Pure London as the co ...
-
With Pure London AW19/20 over, we thought we'd turn to some of our partners, to find out more about them and what they thought about the show. Today, we sit down with Keely Stocker, Editor-in-Chief at ...
-
The Pure London newsletter is back and it’s got a brand new content editor! In this month’s edition, I’ll be taking you through some of my highlights from my very first season at Pure London as the co ...
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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How can you kickstart your influencer marketing strategy, and take your collaborations to the next level? Read on for our top tips… -
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Fashion Together may be over, but that doesn’t mean you can’t still discover the latest must-have accessories collections, handpicked from our exhibitor community. -
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Fashion Together may be over, but that doesn’t mean you can’t still discover the latest suppliers, manufacturers and innovators handpicked from our exhibitor community.