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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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The Pure London newsletter is back, and it’s got a brand new content editor! In this month’s edition, I’ll be taking you through some of my highlights from my very first season at Pure London as the c ...
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Meet the Indies… Meera Kumar, Lounge of Lewes The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season. It’s always exciting to hear from ...
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Retailers the world over will have heard the following old chestnut: “the customer is always right”. But how can the customer always be right when it’s becoming increasingly apparent that the custom ...
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Mary Creagh MP – “Fashion has been marking its own homework for too long
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Activist and icon, Katharine Hamnett CBE created a stampede for her infamous Second Referendum Now and Fashion Hates Brexit slogan t-shirts as she gave them away for free to the audience after her tal ...
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In Conversation with Lucy Siegle on Monday 11th February at 12.30pm Leading festival of fashion, Pure London is delighted to welcome Chair of the Environmental Audit Committee (EAC) Mary Creagh MP to ...
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The Pure London newsletter is back, and it’s got a brand new content editor! In this month’s edition, I’ll be taking you through some of my highlights from my very first season at Pure London as the c ...
-
Meet the Indies… Meera Kumar, Lounge of Lewes The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season. It’s always exciting to hear from ...
-
Retailers the world over will have heard the following old chestnut: “the customer is always right”. But how can the customer always be right when it’s becoming increasingly apparent that the custom ...
-
Mary Creagh MP – “Fashion has been marking its own homework for too long
-
Activist and icon, Katharine Hamnett CBE created a stampede for her infamous Second Referendum Now and Fashion Hates Brexit slogan t-shirts as she gave them away for free to the audience after her tal ...
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In Conversation with Lucy Siegle on Monday 11th February at 12.30pm Leading festival of fashion, Pure London is delighted to welcome Chair of the Environmental Audit Committee (EAC) Mary Creagh MP to ...
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Expert futurist, Geraldine Wharry explores the key macro trends that will impact the industry and forecasts for the future.
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Fashion Together may be over, but that doesn’t mean you can’t still discover the latest must-have womenswear collections, handpicked from our exhibitor community.
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With the lockdown leading us into a new normal in our work and personal lives alike, the need for authenticity has never been more important. As part of our Fashion Together virtual forum, Lauretta Ro ...