New colours July 2024
Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Peach Fuzz
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Pink Champagne
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Melon
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Plain White
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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With Pure London and Pure Origin just a few weeks away, we’re getting ready to celebrate some of the most exciting brands, designers, suppliers and manufacturers from around the world. -
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With Pure London and Pure Origin just a few weeks away, we’re getting ready to celebrate some of the most exciting brands, designers, suppliers and manufacturers from around the world. -
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If there’s one word that sums up the modern world, it’s “fast”. Food, entertainment, transport, fashion, all have one thing in common: today’s consumers want them all and they want them now. The mad r ... -
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New year, new show section. We’re so excited to be launching Bubble at Pure, which promises to be one of the highlights of this season’s edition (and many more to come!) Like kids themselves, kidswear ... -
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It’s a cliché, but it’s true: the only constant is change. In our ever-evolving modern world, the fashion industry moves at an increasingly fast pace. For businesses large and small, keeping up with t ... -
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There’s no doubt about it: conscious is cool right now. With issues of environmental friendliness, ethical working conditions and animal rights fresh on the lips of many in the industry right now, the ...
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With Pure London and Pure Origin just a few weeks away, we’re getting ready to celebrate some of the most exciting brands, designers, suppliers and manufacturers from around the world.
-
With Pure London and Pure Origin just a few weeks away, we’re getting ready to celebrate some of the most exciting brands, designers, suppliers and manufacturers from around the world.
-
If there’s one word that sums up the modern world, it’s “fast”. Food, entertainment, transport, fashion, all have one thing in common: today’s consumers want them all and they want them now. The mad r ...
-
New year, new show section. We’re so excited to be launching Bubble at Pure, which promises to be one of the highlights of this season’s edition (and many more to come!) Like kids themselves, kidswear ...
-
It’s a cliché, but it’s true: the only constant is change. In our ever-evolving modern world, the fashion industry moves at an increasingly fast pace. For businesses large and small, keeping up with t ...
-
There’s no doubt about it: conscious is cool right now. With issues of environmental friendliness, ethical working conditions and animal rights fresh on the lips of many in the industry right now, the ...
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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Catch up on the highlights from our Fashion Together panel session hosted by Drapers' Kirsty McGregor. -
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Marie Oakes shares her top tips for mental, physical and emotional wellbeing to help you see success post-pandemic. -
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Laurie Pressman, VP of the Pantone Color Institute takes us through the key learnings for AW20/21 and the thinking behind Pantone’s SS21 Colour Stories in Botanica.