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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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Like any creative industry, fashion invariably takes its cues from the world around it. In a year that has been eventful, to say the least, we take a look at what’s happened in the world of fashion as ...
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With a new season, comes new collections and the scene for the upcoming Jacket Required and Pure London shows has been set perfectly. This weekend (5th – 7th January), London Fashion Week Men’s showca ...
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Between social media and the influence of smartphones, technology has changed the way customers shop. In a world where modern life seems synonymous with instant gratification, consumers are looking fo ...
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Activist and icon, Katharine Hamnett CBE will take to the stage at festival of fashion Pure London to deliver a hard-hitting keynote speech about the fashion industry.
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Visitors to February’s fashion trade show Pure London will be treated to a re-edited layout and a surge of new British and international brands who have signed up to showcase their AW19/20 collections ...
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1. Who Inspires you? Our inspiration is beauty. It is an attitude, a way of life based on beauty and joy of color. Is not something physical, it’s something magical, that attracts and impacts people. ...
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Like any creative industry, fashion invariably takes its cues from the world around it. In a year that has been eventful, to say the least, we take a look at what’s happened in the world of fashion as ...
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With a new season, comes new collections and the scene for the upcoming Jacket Required and Pure London shows has been set perfectly. This weekend (5th – 7th January), London Fashion Week Men’s showca ...
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Between social media and the influence of smartphones, technology has changed the way customers shop. In a world where modern life seems synonymous with instant gratification, consumers are looking fo ...
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Activist and icon, Katharine Hamnett CBE will take to the stage at festival of fashion Pure London to deliver a hard-hitting keynote speech about the fashion industry.
-
Visitors to February’s fashion trade show Pure London will be treated to a re-edited layout and a surge of new British and international brands who have signed up to showcase their AW19/20 collections ...
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1. Who Inspires you? Our inspiration is beauty. It is an attitude, a way of life based on beauty and joy of color. Is not something physical, it’s something magical, that attracts and impacts people. ...
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Brodie Cashmere will be joining the line up for Fashion Together. Find out more about this exciting brand.
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Join us on Wednesday 2nd September for our Fashion Together Sourcing Briefing.
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Ahead of her appearance at Fashion Together, we spoke to Kirsty McGregor to find out all about her upcoming panel session.