• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • Discover Fashion Magic

New colours July 2024

100%

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10,000

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500

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£250

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Peach Fuzz

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Pink Champagne

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Melon

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Plain White

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Within London’s largest festival of fashion Pure London, Pure Origin continues to evolve into the UK’s number one destination for sourcing and manufacturing, knowledge and solutions.
  • Leading festival of fashion Pure London is delighted to announce a collaboration with the Conscious Fashion Campaign (CFC) supported by the United Nations Office for Partnerships at the February 2019 ...
  • AGGÉL Knitwear, Ioannis Skartsaris Who inspires you ?  Our sole inspiration is the faith we have in our brand!  “Aggel” is making waves in some 14 countries in 3 continents… It is constantly expanding ...
  • Paul James Knitwear, Bhavik Master, Director 1.What product(s) / services will you be showcasing at Pure Origin?  Natural Fibre Knitwear and Accessories  2. What is one thing that your company does to ...
  • Pure London presents: DML Jeans. Hear about their favorite places to shop in London and the steps they are taking in becoming more sustainable....
  • And in times like the current ones, which happen to be extremely challenging on a number of issues and on a global scale, how did the designers and brands showing at London Fashion Week and at the oth ...

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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Joko Edu will be joining the line up for Fashion Together. Find out more about this exciting brand. 
  • Jovanna London will be joining the line up for Fashion Together. Find out more about this exciting brand. 
  • Rowdy Couture will be joining the line up for Fashion Together. Find out more about this exciting brand. 

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