New colours July 2024
Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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It is with heavy hearts that we at Pure London mark the passing of our former esteemed colleague, Louise Young.
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Gloria Sandrucci, Event Director and Juls Dawson, Founder of JATC welcome you to their first combined show, Pure London x JATC 11-13 February, Olympia London
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A varied array of Danish brands will join the incredible line-up of exciting international fashion talent that will showcase their latest collections when Pure London x JATC, the London festival of fa ...
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The inaugural Pure London x JATC show, the London festival of fashion, will launch an array of brands into the UK market when it opens its doors on the 11-13th February 2024 at the iconic Olympia Lond ...
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The inaugural Pure London x JATC show, the London festival of fashion, taking place from the 11-13th February 2024, is set to shine with a line-up of glamorous collections across womenswear and jewell ...
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Pure London x JATC, the UK’s largest Festival of Fashion, has announced their exclusive content programme for the inaugural show at Olympia London 11th-13th February.
Library Carousel
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It is with heavy hearts that we at Pure London mark the passing of our former esteemed colleague, Louise Young.
-
Gloria Sandrucci, Event Director and Juls Dawson, Founder of JATC welcome you to their first combined show, Pure London x JATC 11-13 February, Olympia London
-
A varied array of Danish brands will join the incredible line-up of exciting international fashion talent that will showcase their latest collections when Pure London x JATC, the London festival of fa ...
-
The inaugural Pure London x JATC show, the London festival of fashion, will launch an array of brands into the UK market when it opens its doors on the 11-13th February 2024 at the iconic Olympia Lond ...
-
The inaugural Pure London x JATC show, the London festival of fashion, taking place from the 11-13th February 2024, is set to shine with a line-up of glamorous collections across womenswear and jewell ...
-
Pure London x JATC, the UK’s largest Festival of Fashion, has announced their exclusive content programme for the inaugural show at Olympia London 11th-13th February.
Library Masonry
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Pure London x JATC, taking place at Olympia Events from 14th to 16th July 2024, will see the return of the dedicated Sustainable destination. Buyers will discover a carefully curated selection of new ...
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In the ever-evolving and competitive world of fashion retail, maintaining strong relationships with suppliers is not just beneficial; it’s essential. Here's how.
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In just two months’ time the next edition of Pure London x JATC, the Festival of Fashion, will take over the iconic Olympia London.