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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pink Champagne
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Melon
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Plain White
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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We’re not going to stop talking about sustainability, and ethical and conscious fashion has been the main focus this year, but as a brand, you might not know where to start. Here are a few things you ... -
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The AW19/20 show is closer than you think, and our brand list is filling up fast. With over 13,000 individual collections to choose from, we thought we’d make things easier for you and highlight our t ... -
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Pure Origin is excited to be expanding on the tech and innovation offerings at the show and our newest exhibitor, Sewport, is an innovative fashion technology platform for designers and manufacturers. ... -
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When Pure London made the conscious choice of introducing the new Gen Z sector it left a few of us wondering, so off the back of WGSN’s White Paper on Gen Z, I thought I’d unpack it and explain it, on ... -
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With fashion month drawing to an end, it’s left us feeling hopeful for the future. New York Fashion Week continued to celebrate body positivity and the British Fashion Council championed Positive Fash ... -
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Our AW19/20 campaign is officially live, and our new manifesto Redefining Disruption is not only a nod to the future of fashion, but an expansion on our Power of One campaign and the aim continues to ...
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We’re not going to stop talking about sustainability, and ethical and conscious fashion has been the main focus this year, but as a brand, you might not know where to start. Here are a few things you ...
-
The AW19/20 show is closer than you think, and our brand list is filling up fast. With over 13,000 individual collections to choose from, we thought we’d make things easier for you and highlight our t ...
-
Pure Origin is excited to be expanding on the tech and innovation offerings at the show and our newest exhibitor, Sewport, is an innovative fashion technology platform for designers and manufacturers. ...
-
When Pure London made the conscious choice of introducing the new Gen Z sector it left a few of us wondering, so off the back of WGSN’s White Paper on Gen Z, I thought I’d unpack it and explain it, on ...
-
With fashion month drawing to an end, it’s left us feeling hopeful for the future. New York Fashion Week continued to celebrate body positivity and the British Fashion Council championed Positive Fash ...
-
Our AW19/20 campaign is officially live, and our new manifesto Redefining Disruption is not only a nod to the future of fashion, but an expansion on our Power of One campaign and the aim continues to ...
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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Pretty Lavish will be joining the line up for Fashion Together. Find out more about this exciting brand. -
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Hear what Geraldine Wharry had to say ahead of her session at Fashion Together. -
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CotiVision will be joining the line up for Fashion Together. Find out more about this exciting brand.