New colours July 2024
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Pure London x JATC is the UK's Largest Festival of Fashion
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Peach Fuzz
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Pink Champagne
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Melon
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Plain White
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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Ever wondered how you actually catch a buyer’s attention? I spoke to Asiya Durrani, luxury buyer and brand director for leading international fashion brands. She shared a few key tips on how to get no ... -
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Whilst Taiwan might be known for its buzzing city life and incredible natural scenery, it’s also one of the leading manufacturing countries for synthesized materials used for athleisure wear. Pure Ori ... -
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With London Fashion Week: Men’s slowly creeping up on us, we look at the menswear brands you definitely shouldn’t miss at this season’s Pure Man in July. From minimalist Japanese tailoring and reimagi ... -
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With a week surrounding exciting and directional conversations around sustainability and a move to a circular supply chain, we welcome back one of our key exhibitors, Thermore®. Based in Italy, the co ... -
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For the July show, Pure Origin will introduce a focus on the denim industry and the way brands continue to look for alternative ways to make denim more sustainable, from new materials through to new p ... -
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Caryn Franklin MBE, former fashion editor and co-editor of i-D Magazine and prime-time BBC TV presenter, is a multi-platform broadcaster, fashion and identity commentator and activist.
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Ever wondered how you actually catch a buyer’s attention? I spoke to Asiya Durrani, luxury buyer and brand director for leading international fashion brands. She shared a few key tips on how to get no ...
-
Whilst Taiwan might be known for its buzzing city life and incredible natural scenery, it’s also one of the leading manufacturing countries for synthesized materials used for athleisure wear. Pure Ori ...
-
With London Fashion Week: Men’s slowly creeping up on us, we look at the menswear brands you definitely shouldn’t miss at this season’s Pure Man in July. From minimalist Japanese tailoring and reimagi ...
-
With a week surrounding exciting and directional conversations around sustainability and a move to a circular supply chain, we welcome back one of our key exhibitors, Thermore®. Based in Italy, the co ...
-
For the July show, Pure Origin will introduce a focus on the denim industry and the way brands continue to look for alternative ways to make denim more sustainable, from new materials through to new p ...
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Caryn Franklin MBE, former fashion editor and co-editor of i-D Magazine and prime-time BBC TV presenter, is a multi-platform broadcaster, fashion and identity commentator and activist.
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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Whether you’re wondering how to make your shop look enticing whilst following the Government’s Covid Secure guidelines or you just want to refresh your space, visual merchandising is key. To help you ... -
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We loved meeting Bolupe at Pure London back in July 2019 for the SS20 season. During this difficult and ever-changing period, we’ve been in touch with Bolupe to find out how she’s been navigating the ... -
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Hyve Group announce changes to their 2020 show calendar A brand-new, collaborative “Fashion Together” virtual forum will take place this September Hyve Fashion’s London shows will return to the UK cap ...