New colours July 2024
Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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We have put together a short guide to take you through how to prep for your visit, what to expect at the show and follow up steps you may want to take. Download your guide at the link below and learn ...
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Pure London x JATC, the London festival of fashion, will welcome the return of a host of retailer’s favourite international brands such as Sugarhill Brighton, Henriette Steffensen, The Fika Edit, Noel ...
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The inaugural combined Pure London x JATC show, the London festival of fashion, at Olympia London from the 11-13th February 2024, has joined forces with ICEX Spain Export and Investment, FEDECON, the ...
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The inaugural Pure London x JATC show, the London festival of fashion, taking place from the 11-13th February 2024 at the iconic Olympia London, will welcome back an array of much-loved international ...
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Fashion buyers in the UK (and beyond) can look forward to a more exciting, efficient and inspirational trip to London for AW24 order writing in February as two of the most influential shows in the tra ...
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The first combined Pure London x JATC show, the London festival of fashion, at Olympia London from the 11-13th February 2024, will host an array of new and established Australian brands set to have bi ...
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We have put together a short guide to take you through how to prep for your visit, what to expect at the show and follow up steps you may want to take. Download your guide at the link below and learn ...
-
Pure London x JATC, the London festival of fashion, will welcome the return of a host of retailer’s favourite international brands such as Sugarhill Brighton, Henriette Steffensen, The Fika Edit, Noel ...
-
The inaugural combined Pure London x JATC show, the London festival of fashion, at Olympia London from the 11-13th February 2024, has joined forces with ICEX Spain Export and Investment, FEDECON, the ...
-
The inaugural Pure London x JATC show, the London festival of fashion, taking place from the 11-13th February 2024 at the iconic Olympia London, will welcome back an array of much-loved international ...
-
Fashion buyers in the UK (and beyond) can look forward to a more exciting, efficient and inspirational trip to London for AW24 order writing in February as two of the most influential shows in the tra ...
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The first combined Pure London x JATC show, the London festival of fashion, at Olympia London from the 11-13th February 2024, will host an array of new and established Australian brands set to have bi ...
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Deryane Tadd, a multi-award-winning entrepreneur, has been a driving force in the retail fashion industry for over 30 years. Starting on the shop floor and progressing through various roles in store m ...
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Guest Writer: Rachel Sheila Kan of Real Circularity. Rachel is a fashion circularity specialist and co-founder of Real Circularity™, a place to find out no nonsense, easy, accessible bitesize pieces ...
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Pure London x JATC, the festival of fashion, will return as a combined show for the second season, from 14th-16th July 2024 at the iconic, Olympia London.