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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Peach Fuzz
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Pink Champagne
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Melon
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Plain White
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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Find out what emotion Venusha from Millie & Elizabeth would use to describe fashion, her favourite British designer and where she finds inspiration for her collection.. -
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Read what item of clothing Clara from 5yMedio makes her the happiest, her most memorable fashion moments and the one item of clothing she could wear for the rest of her life… -
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Read our 60 seconds interview with Maribela Swimwar to find out what their most memorable fashion moment was, their favourite British designer and what London means to them… -
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Read our 60 second interview with Anna from Myssyfarmi their favourite place to shop in London, why a wool hat would be the one thing she would wear for the rest of her life and her most memorable fas ... -
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Riding the pop-up wave -
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Read our 60 second interview with Gabrielle Parker Clothing to find out where they get inspiration for their latest collection, what item of clothing makes them the happiest and where in London they l ...
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Find out what emotion Venusha from Millie & Elizabeth would use to describe fashion, her favourite British designer and where she finds inspiration for her collection..
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Read what item of clothing Clara from 5yMedio makes her the happiest, her most memorable fashion moments and the one item of clothing she could wear for the rest of her life…
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Read our 60 seconds interview with Maribela Swimwar to find out what their most memorable fashion moment was, their favourite British designer and what London means to them…
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Read our 60 second interview with Anna from Myssyfarmi their favourite place to shop in London, why a wool hat would be the one thing she would wear for the rest of her life and her most memorable fas ...
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Read our 60 second interview with Gabrielle Parker Clothing to find out where they get inspiration for their latest collection, what item of clothing makes them the happiest and where in London they l ...
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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From retailers to brands, take a look at some of the great work the Pure community have been doing in the last few weeks. -
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We’ve put together a list of some of the essential resources to help you steer your business through this difficult time. -
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What role could carbon offsetting have within the fashion industry and why is it important? This piece briefly outlines the place carbon offsetting could have in helping businesses reduce the impact o ...