New colours July 2024
Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Peach Fuzz
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Pink Champagne
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Melon
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Plain White
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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Find out what Lara from Manymal’s, most memorable fashion moment is, where in London she likes to shop and three words that best describes London…. -
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Read our 60 second interview with Loretta from Siah Howard to find out where she finds inspiration, her favourite British designer and what London means to her… -
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Read our 60 second interview with Scrumpies of Mayfair to see where in London Ruan Kitchener likes to shop, his favourite British designer and how they find inspiration for their collections… -
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Read our 60 second interview with Cowest to hear who their favourite British designer is, what London means to them in three words and more… -
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Find out what item of clothing makes Saffa from Finesser Clothing, the happiest, where in London he likes to shop and who their favourite British designer is… -
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Roberta Bindi, editor-in-charge of Collezioni Accessori and Collezioni Bambini and co-editor of New(s)tyle Collezioni Donna/Accessori/Trends, leads us into the labyrinthine world of accessories for th ...
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Find out what Lara from Manymal’s, most memorable fashion moment is, where in London she likes to shop and three words that best describes London….
-
Read our 60 second interview with Loretta from Siah Howard to find out where she finds inspiration, her favourite British designer and what London means to her…
-
Read our 60 second interview with Scrumpies of Mayfair to see where in London Ruan Kitchener likes to shop, his favourite British designer and how they find inspiration for their collections…
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Read our 60 second interview with Cowest to hear who their favourite British designer is, what London means to them in three words and more…
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Find out what item of clothing makes Saffa from Finesser Clothing, the happiest, where in London he likes to shop and who their favourite British designer is…
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Roberta Bindi, editor-in-charge of Collezioni Accessori and Collezioni Bambini and co-editor of New(s)tyle Collezioni Donna/Accessori/Trends, leads us into the labyrinthine world of accessories for th ...
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
We're sorry, but we couldn't find any results that match your search criteria. Please try again with different keywords or filters.
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AW20/21 speaker, Bukola Dagiloke shares her insights into changing consumer behaviour during and following the pandemic. -
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To kick off our #InspiredByKindness campaign, take a look at the words of advice and positivity from some friendly faces in the Pure London and Pure Origin teams. -
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Inspired by kindness, we encourage you to share your stories, advice, words of positivity and challenges with our community. We offer our platforms to you, helping to support your business, celebrate ...