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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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Read our 60 second interview with Eliana Dominelli to hear about her most memorable fashion moment, her favourite British designer and the 3 words she'd use to describe what London means to her...
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Read where Tomasz from Unisono finds inspiration for their collection...
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Find out what item of clothing Paolo, from Paolo Petrone, can't live with out, their favourite British designer and more..
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Find out where Elena from Anel, find inspiration for her womenswear collection, her favorite item of clothing and where in London she likes to shop.
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Read what fashion accessory Nuria from Kiwi+Pomelo can't live without and where they find inspiration for their latest collection.
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Read the 60 second interview we did with O Bag to see what item of clothing makes Marketing Director, Jordan Quinlan the happiest...
Library Carousel
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Read our 60 second interview with Eliana Dominelli to hear about her most memorable fashion moment, her favourite British designer and the 3 words she'd use to describe what London means to her...
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Find out what item of clothing Paolo, from Paolo Petrone, can't live with out, their favourite British designer and more..
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Find out where Elena from Anel, find inspiration for her womenswear collection, her favorite item of clothing and where in London she likes to shop.
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Read what fashion accessory Nuria from Kiwi+Pomelo can't live without and where they find inspiration for their latest collection.
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Read the 60 second interview we did with O Bag to see what item of clothing makes Marketing Director, Jordan Quinlan the happiest...
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What does ROI actually mean? And how can you make sure you’ve achieved it? I’ve pulled together a few top tips to clear the air.
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Read what happened when I caught up with Rachel Johnson, Sourcing & Sustainability Manager for JD Sports.
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People and community are at the heart of everything Pure London stands for. So, since International Women’s Day is this weekend, we wanted to celebrate some of the incredible women who make the Festiv ...