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Who we are
Pure London x JATC is the UK's Largest Festival of Fashion
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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Exhibitors
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Find out what item of clothing Paolo, from Paolo Petrone, can't live with out, their favourite British designer and more..
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Find out where Elena from Anel, find inspiration for her womenswear collection, her favorite item of clothing and where in London she likes to shop.
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Read what fashion accessory Nuria from Kiwi+Pomelo can't live without and where they find inspiration for their latest collection.
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Read the 60 second interview we did with O Bag to see what item of clothing makes Marketing Director, Jordan Quinlan the happiest...
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Read the 60 second interview we did with Erika Lepore from Pour Moi to find out who her favourite British designer is and what London means to her in three words.
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Diana from A-line Clothing, said if she could wear one thing for the rest of her life it would be a shirt. Read on to find out her reasons why...
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Find out what item of clothing Paolo, from Paolo Petrone, can't live with out, their favourite British designer and more..
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Find out where Elena from Anel, find inspiration for her womenswear collection, her favorite item of clothing and where in London she likes to shop.
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Read what fashion accessory Nuria from Kiwi+Pomelo can't live without and where they find inspiration for their latest collection.
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Read the 60 second interview we did with O Bag to see what item of clothing makes Marketing Director, Jordan Quinlan the happiest...
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Read the 60 second interview we did with Erika Lepore from Pour Moi to find out who her favourite British designer is and what London means to her in three words.
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Diana from A-line Clothing, said if she could wear one thing for the rest of her life it would be a shirt. Read on to find out her reasons why...
Library Masonry
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Inspired by kindness, we encourage you to share your stories, advice, words of positivity and challenges with our community. We offer our platforms to you, helping to support your business, celebrate ...
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What does ROI actually mean? And how can you make sure you’ve achieved it? I’ve pulled together a few top tips to clear the air.
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Read what happened when I caught up with Rachel Johnson, Sourcing & Sustainability Manager for JD Sports.