Brands to watch: Menswear edition
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With London Fashion Week: Men’s slowly creeping up on us, we look at the menswear brands you definitely shouldn’t miss at this season’s Pure Man in July. From minimalist Japanese tailoring and reimagined street wear to beachwear with fantastic prints and Scandinavian heritage, these are the brands to look out for at the Pure Man SS19 show.
Pat & Can
Where functionality meets design, Spanish brand Pat & Can are based in Madrid and specialises in beachwear that not only looks good, but serves a purpose. From boldly printed swim shorts to light linen shirts, Pat & can is simplifying packing for holiday, through timeless designs and premium quality.
Find them at stand number K18
Averse
Joining us once again, Portuguese brand Averse is a streetwear brand inspired by fashion, art and music and their SS19 collection is no different as it is heavily influenced by 90s streetwear. Averse is made entirely in Portugal and all the materials and manufacturers are sourced locally.
Find them at stand number J60
Matsumoto
New to Pure Man, Japanese brand Matsumoto focuses on high quality traditional fabrics mixed with innovative technics and creates outerwear that is aimed for the everyday man. A mix of sophisticated style and durable pieces makes Matsumoto a classic with a twist.
Find them at stand number N46
Tretorn
Brought to you from Scandinavia, Swedish based heritage brand Tretorn was founded in 1891 and is known for its durable and high-performance outerwear, from rubber boots to rain coats. Tretorn describes itself as an “innovation driven company” and aim to act sustainably as much as they can through their Eco Essential Initiative that will drive a sustainable innovation for the next 125 years.
Find them at stand number H71
About the Author
Nelly Gergi is the Content Editor for Pure London. Born in Stockholm with roots in Lebanon, she moved to London to study and graduated London College of Fashion with a BA degree in Fashion Journalism.