Celebrating the legacy of Louise Young, a founder of Pure London

It is with heavy hearts that we at Pure London mark the passing of our former esteemed colleague, Louise Young.

“Louise was a remarkable woman who I had the pleasure of working alongside for a number of years. Her inspiring leadership, the championing of UK retail and her refreshingly unique style are what made her a truly standout leader” explains Hyve’s CEO, Mark Shashoua.

Louise, a cherished former colleague of many of the Hyve family, played an instrumental role in shaping the success of some of our most loved events including launching Pure London and running and reimagining Spring and Autumn Fair for over 25 years. Louise's visionary guidance, expertise, and unwavering commitment to the shows’ customers can still be felt today not just at our events, but across UK business.

In 2018, Louise passed the baton to Julie Driscoll, now Hyve's Executive Vice President, who, with humility, acknowledges the enormity of the legacy she inherited, saying, "the shows, the customers and all of us owe you a huge thank you. We mourn your loss, but we will commit to burn brightly every day for you, lovely Lou." Julie's sentiments echo those of all who had the privilege of working with Louise.

Julie added: “Her effortless sense of style across fashion and design infused a magical spark into the brilliant businesses she led.”

Mark Shashoua, Hyve's CEO, added, "I think I speak on behalf of everyone at Hyve and our customers throughout the retail sector, that we are so saddened at losing Louise so soon. Having worked closely with Louise, I can attest to the joy she brought to the workplace. Her leadership qualities and commercial acumen earned her the respect of many within the industry. On behalf of the whole Hyve team, I want to express my deep respect and admiration for Louise and sadness and support for her husband, James.

As we remember Louise, we extend our heartfelt condolences to her family, friends, and all who knew her. Our thoughts are with them during this difficult time. Louise's passing is a profound loss to our industry, but she leaves behind an enormous legacy that will continue to inspire and shape the future of our events, as well as independent businesses and women in leadership.

Her memory will forever live on in the vibrant spirit of the events she helped to build, and in the hearts of those fortunate enough to have known her.