02 Mar 2023
Episode 16: How to build a brand?
Much has been written about brand building, from creating a marketing strategy to grow your business to forming an emotional connection with your customers. But for many it’s still puzzling. How to build a brand? This is the question answered on this episode by brand developing experts Ed Burstell and Sandi Burrows. Our content editor, Lina Vaz, talks with both of them. They're renowned figures in the retail industry and have recently joined forces to create their own business consultancy, Burburs.
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