Episode 19: How to connect with Gen Z?
Generation Z, also known as Gen Z, is the demographic cohort born between the mid-1990s and the mid-2010s. This generation is known for its digital proficiency, social consciousness, and global perspective. As the first generation to grow up entirely in the digital age, Gen Z has unique characteristics and values that set them apart from previous generations. How can businesses connect with Gen Z? Austin Okolo, Co-Founder & CEO of The Gen Z Club and Erifili Gounari, Founder and CEO of The Z Link talk with our Content Editor, Lina Vaz, about this hot topic.
Pure London caters to every fashion buying requirement, showcasing a meticulously curated selection of the most sought-after and thrilling UK and international brands spanning womenswear, accessories, shoes, and jewellery. Get your free ticket for our upcoming show.
Listen to other episodes
-
)
In an industry characterised by fierce competition and ever-changing consumer preferences, it is crucial for fashion brands to constantly innovate and adapt. Koral Ibrahim, Founder and Managing Direct ... -
)
Traditional brick-and-mortar shops are facing challenging times. The retail landscape has undergone a remarkable transformation due to the pervasive influence of digital technology and shifting consum ... -
)
Traditional retailers are developing omnichannel capabilities pioneered by their tech-first counterparts, investing in technology and innovation. Businesses with an elevated purpose and greater sustai ...