George Davies to Headline Pure London Content Programme

Pure London has announced retail legend George Davies as a keynote speaker headlining the content programme on Sunday 16th July at 1.30pm with a session titled In Conversation With George Davies, when the show returns to Olympia in London.

Davies is a master of the retail world with a career that spans over four decades, he is widely acknowledged as the most successful fashion innovator and designer of his time and is renowned for revolutionising the British high-street by creating three of the UK’s most successful fashion businesses, NEXT, George at Asda and PER UNA at M&S. Davies paved the way for many brands to flourish by transforming the retail landscape.  GWD, the latest venture from Davies, launched to the UK at Pure London in February of this year.

Davies will be joined on the Pure London catwalk by prolific journalist and author Eric Musgrave, formerly Editorial Director for Drapers, Founder of FHM and CEO of The UK Fashion & Textile Association.  Musgrave has written for many of the most respected newspapers and magazines in the UK and abroad and published his own coffee table book, Sharp Suits.  Davies and Musgrave have a long-standing friendship within the fashion industry setting Musgrave as the perfect partner for this not to be missed interview with Davies discussing his career, his thoughts on the UK fashion market today, the future of UK retail and more.

Davies will also be showcasing the latest collection from his newest cutting-edge fashion brand GWD as a Pure London exhibitor. A feminine collection that includes Davies’ signature mix of occasionwear and smart-casual attire the collection includes fine embellishments, intricate lace designs and beautiful trims, bold prints and vibrant colours.

Gloria Sandrucci, Event Director at Pure London says, “We are incredibly excited to welcome such an icon of the retail industry to Pure London.  Davies keynote will not only look back on his hugely successful career and the impact he has had on the UK fashion market but also address the future of fashion and the challenges facing brands and retailers today. The next edition of Pure London in July aims to deliver many insightful conversations and we look forward to revealing more details of our content programme and fantastic line-up of speakers.”

Pure London provides a global platform for international womenswear, accessory and shoe brands and designers to meet with the UK buyers, agents and showrooms that matter the most to their business. Twice a year Pure London showcases the best of the season’s must-have collections, latest trends, and exclusive business insights from around the world. The next edition will be back at the iconic Kensington Olympia in London, 16-18 July 2023.

Pure London’s mission is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunity.

For further information on Pure London and to register please visit www.purelondon.com 

To join the Pure London exhibitor line-up please contact Gloria Sandrucci – Gloria.Sandrucci@purelondon.com 

For further press information please contact: Emma Hussain or Philippa Suitters at Good Results

Email: emmah@goodresults.co.uk Tel: 07535 807367

Email: philippas@goodresults.co.uk  Tel: 07866 36298