13 Dec 2022
What makes a great Christmas window display?
Christmas is the hottest season of the year for retailers so it’s all about eye-catching window displays. How to stand out from the crowd? What makes a great Christmas window display? Our Content Editor, Lina Vaz, spoke with Deborah Flowerday, Visual Merchandiser, Style Consultant and Associate Lecturer at the University of the Arts London. She has worked with V&A, Estee Lauder, Mary Quant and Tate Gallery to name but a few. Watch this video to learn more about her recommendations to style your window displays. If done correctly, they can drive footfall and grow your business.
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Businesses need to align with their customers’ core values around sustainability, such as care for our planet, fair working conditions across the whole supply chain and animal welfare. Annick Ireland ...