Paris Fashion Week SS25: Your Essential Trend Guide for the Season Ahead

While the dust settles on another Paris Fashion Week, SS25's standout collections have given the fashion industry plenty to talk about. From fresh interpretations of sheer fabrications to an unexpected purple colour story, this season struck an interesting balance between commercial appeal and creative innovation. Whether you're planning next season's buy or keeping tabs on what your customers will be asking for, these are the key trends and moments worth noting from the shows – plus how we're expecting to see them translate from runway to rail.

 

Five Key Trends to Watch

 

1. The Sheer Revolution

Sheer fabrications emerged as one of the season's most talked-about themes, but with a sophisticated new approach. Unlike previous seasons' more literal interpretations, SS25 showed us how transparency can be both artistic and adaptable.

Notable moments included the masterful layering at Mugler, where sheerness created depth rather than exposure, and Chloé's elegant play with opacity levels. These presentations demonstrated how transparency can transcend seasonal trends to become a lasting element in contemporary fashion.

 

Image courtesy of Mugler	Image courtesy of Chloe via Instagram

                                                                                           

 

2. Purple Takes Centre Stage

The colour story of SS25 is dominated by purple, offering a fresh perspective on spring pastels. From the softest lilac whispers to the boldest violet statements, the runways showed us purple's versatility across different aesthetics and occasions. Valentino, in particular, demonstrated how purple can hold its own as a new neutral, while younger brands interpreted it with fresh energy that felt particularly relevant for today's market.

 

Image courtesy of Valentino

 

3. Modern Bohemian

The bohemian revival we witnessed this season comes with a distinctly modern twist. Moving beyond simple nostalgia, designers presented a sophisticated take on free-spirited style that feels perfectly timed for our current cultural moment.

This new approach to boho dressing isn't about looking back - it's about moving forward with purpose. Collections featured artisanal touches that celebrate craftsmanship while embracing contemporary silhouettes, creating a compelling narrative about the future of fashion craftsmanship.

 

Image courtesy of Isabel Marant	Image courtesy of Zimmerman

                                                                                   

4. The Evolution of Volume

The cocoon sleeve trend spotted across several shows speaks to a larger conversation about proportion play in contemporary fashion. Designers showed us how sculptural elements can transform even the most classic pieces into something extraordinary.

This exploration of volume feels particularly relevant now, as fashion continues to navigate the balance between comfort and elegance in our post-pandemic world.

 

5. The Golden Touch

The incorporation of metallics, particularly gold, emerged as one of the season's most photographed trends. Beyond their obvious visual appeal, these gleaming elements seem to reflect a broader optimism in fashion.

Rabanne's show was particularly noteworthy, with pieces that demonstrated how metallic elements can be both striking and sophisticated. The collection offered a masterclass in balancing dramatic impact with wearability - a lesson that resonates throughout the industry.

 

Image courtesy of WWD	Image courtesy of WWD

                                                                                                          

Looking Ahead

As we prepare for the upcoming season, these trends provide a solid foundation for building compelling collections. The key will be selecting pieces that balance innovation with wearability, ensuring your inventory remains both exciting and commercially viable.

Remember, while Paris Fashion Week sets the tone, successful retail is about interpreting these trends for your specific customer base. Focus on elements that align with your brand identity and customer preferences while pushing boundaries just enough to keep your offering fresh and relevant.

 

For more industry insights and to explore trend forecasting with our official trend partner, Trendhub by BDA London, join us at the next Pure London x JATC, 9-11 February 2025.