Simon is the co-founder of online ethical marketplace ImmaculateVegan.com, the No1 international destination for the most desirable, sophisticated vegan brands. As COO he oversees the Site, Sales, Brand onboarding, and Operations. Previously he was the founder and CEO of digital agency Diligent Commerce, a specialist ecommerce agency who built scores of engaging and high-performing websites for fashion brands including Amanda Wakeley Ralph&Russo,  including Eastpak, Wrangler, and Moss Bros.