Elizabeth Blege is the co-founder and Chief Product Officer at efitter, a tech startup personalising shopping for Millennial and Gen-Z women. A second-time founder, she leads the product function at efitter, a fashion-tech personalising shopping for millennial women. Their first product, a browser extension that predicts shoppers’ sizes, launched in April 2021; since then, efitter has grown into an international community of conscious shoppers. She has spearheaded a community-led approach to product development, resulting in an industry-leading NPS score of 35 and created the user-favourite style inspiration tool, Style Guru.

Outside work, you can find her sharing her pole dance journey on Instagram, travelling the world, and drinking copious amounts of tea.