Gilly opened her first boutique in Broadway in The Cotswolds in 2012 and has since expanded to five stores including a shoe shop. She specialises in day-wear and occasion-wear, carries over fifty brands, employs 20 staff and runs the business with her husband and son in the management team. She doesn’t sell online, preferring to focus the business on providing the best in-store experience for her customers and a compelling mix of brands.