Juls Dawson has been in the industry for over 25 years and owns the multi branded fashion agency JUST Consultancies which has showrooms off London’s Brick Lane and in Manchester. Juls is the Founder and Creative Director of the fashion trade show, Just Around the Corner. From February 2024 Just Around the Corner will unite with Pure London to create Pure London x JATC, sitting under Hyve’s retail division umbrella.

Juls Dawson says “Buyers have been asking for a more streamlined trade show calendar for a long time as happens in most other global fashion capitals and with the exciting developments at Olympia and a shared vision to offer the best buying experience, I am excited to be uniting with Pure London to bring in a new era for our community and create a compelling, inclusive, and unified platform for the industry. For us, this is a truly exciting next step in the journey of JATC and to partner with Hyve and Pure is just what the industry needs.”