A menswear product expert with an ability to inspire, communicate and deliver brand narrative and product story telling with clarity, focus, passion and creativity using analytics and measurement to drive success.

Founder of Neem London, on a mission to produce the lowest emitting menswear in the world having built a low impact and flexible supply chain that allows textile waste to be recycled into new clothing yarns. 

Neem London post launch in November 2021 has created a buzz around lower emitting menswear, hitting sales and database growth that has wildly surpassed expectations growing to £400k in year 2.