With over 8 years of experience at the forefront of the fashion and technology industries, Tom now spearheads TikTok's fashion team, driving innovation in digital commerce through TikTok Shop, the platform's native shopping solution.

His team is dedicated to empowering brands to seize the vast potential of shoppertainment, facilitating direct commerce through engaging social short-form videos, shoppable user-generated content (UGC), and live streaming experiences.