What’s On
Discover ALL that Pure London x JATC has to offer in July 2024. From the iconic catwalk to incredible expert talks, to trend forecasts and our new sustainability initiatives, Pure London x JATC is building the future of fashion.
What’s On
Discover ALL that Pure London x JATC has to offer in July 2024. From the iconic catwalk to incredible expert talks, to trend forecasts and our new sustainability initiatives, Pure London x JATC is building the future of fashion.
8 key buying destinations
Buy the best in the industry from the UK and international brands all under one roof.
Menswear returns
Welcoming the return of the menswear destination, shop this sector in the Grand Gallery.
The Catwalk
The Pure London x JATC Catwalk, in partnership with Drapers, is located at the heart of the show.
Empowering Change
Start your journey towards a sustainable future with our FREE Sustainability Toolkit.
Fashion forecasting & trends
A unique opportunity to uncover the colours and styles your customers want to see.
Register to Attend