The UK's leading fashion trade show

Discover fashion magic at Pure London x JATC next February 2025. Showcase your brand or explore the latest trends at Olympia. Whether you're an exhibitor or visitor, this is your chance to be part of an event where fashion meets opportunity.

Apply for a stand

Register your Interest   

 

Who We Are

Pure London x JATC is London’s most curated fashion trade show that ​brings together designers, brands, buyers, and creatives from around the ​world. We provide an international platform for fashion brands to ​showcase their latest trends and innovations.

Our mission is to be the ultimate global fashion experience, offering ​reliable trend insights, promoting sustainability, and creating valuable ​business opportunities.

Join us for a truly magical experience, where the industry's leading and ​emerging designers connect with influential buyers from major ​department stores to independent boutiques, collaborating to shape the ​future of fashion.

Inspired by Trendhub’s 25/26 forecast of romanticism and fairytales, this February, Pure London x JATC invites you to join an exciting affair. 

Fuelled by a passionate drive for trend-led experiences, we’re casting out the ordinary to unveil a reinvigorated fashion event that will leave you starry-eyed. As the desire for innovation and dazzling collections collide, you’ll uncover inspiration in every edit and discover a touch of magic around every  corner. 

A modern love story

Why exhibit

Pure London x JATC provides an exciting global platform for brands and designers to meet with some of the biggest UK and international buyers. Put your brand at the forefront of the global fashion industry at Pure London x JATC!

LEARN MORE   APPLY FOR A STAND 

 

Why visit?

Bringing buyers and industry leaders together under one roof, Pure London x JATC is a true festival of fashion and a must attend order-writing event. Immerse yourself in on-trend edits for your business’s upcoming seasonal collections.

 LEARN MORE   Register your interest

 

The Sectors

WOMAn

Fashion Accessories 

jewellery

SUSTAINABLE

Our Buyers

Pure London x JATC have a shared vision to offer the best buying experience to all of our new and returning buyers. Our dedicated Hosted/VIP Buyer programme saw a 56% increase in the number of hosted retailers registered YOY and a 57% total increase in hosted buyers YOY. 

and many more...

Our Exhibitors

National Hall

Kensington Olympia, London

Hammersmith Rd, London W14 8UX

 

9 - 11 Feb 2025

Sunday 9 Feb 2025

9:30 - 18:00

 Monday 10 Feb 2025

9:30 - 18:00

           Tuesday 11 Feb 2025          

9:30 - 16:00

Plan your visit

Get in touch

Get in touch

The latest Inside Fashion

The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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FAQs

Can my company exhibit?

If you are interested in exhibiting at the UK's favourite fashion buying event, please see our enquiry page here

Alternatively, you can contact our sales team via the below details: 

T: +44 (0) 203 855 9550 
E: exhibitor@purelondon.com 

What is the price of a stand? 

By registering your interest for more information about exhibiting in 2024, you could be a part of an exciting global platform, putting your brand at the forefront of the global fashion industry. Please complete our application form and a member of our team will be in touch with you shortly.

Who attends Pure London x JATC?

Pure London x JATC is held twice a year and is the UK’s leading trade fashion buying event. Pure London x JATC is only open to registered trade visitors, those looking to start a new business (in the next 12 months) and accredited journalists. It is not open to members of the general public.

What marketing support am I entitled to?

When you buy a stand at Pure London x JATC, marketing support is included in your investment. If you would like to know more, your sales contact will be able to run through marketing and sponsorship opportunities with you. 

How can I contact you? 

If you would like to speak to a member of our team with any queries about exhibiting, please send an email to exhibitor@purelondon.com. Please note that it may take up to three working days to respond to your enquiry due to high volume of requests that we receive from many different events. 

Alternatively, you can call us at +44 (0)203 855 9550. 

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