Pure London at Spring Fair is the UK’s leading fashion buying event, offering an unparalleled platform for brands, designers, and retailers to connect with industry professionals and showcase their latest fashion collections.

JOIN US AT SPRING FAIR


 

Reach Key Buyers

Engage with global buyers from department stores, independent boutiques, and online retailers.

Boost Your Brand Visibility

Gain media exposure through press coverage and expand your reach with digital marketing campaigns.

Showcase Your New Collection

Introduce your latest products in a trend-led environment designed to captivate buyers.

Access Business Growth Opportunities

Meet buyers from over 65 countries, explore international markets, and build lasting partnerships.

Learn from Industry Leaders

Participate in seminars and workshops led by experts, offering valuable insights.

Exhibit in a Global Fashion Hub

London is one of the world’s top fashion capitals, making it the ideal location to showcase your brand.

Meet new audiences 

Each season, we welcome key retailers, buyers, designers and industry professionals through the doors of Pure London at Spring Fair, helping you to get your brand in front of the buyers that matter most to you. Visitors to our past editions include, Liberty, John Lewis, Fenwicks, Harvey Nichols, Selfridges, Wolf & Badger, Yoox, Net-a-Porter, Sub Couture, Sunday Best, The Dressing Room, Mercantile London, Velvet, Pamela Schiffer and many more…

 

 

 

And many more...

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Exhibitor Success Stories

  • It’s been a great show, we were here in February and the response then was excellent, but we’ve seen even more of a reception this season. The UK buyers and market are really appreciating quality, they are really responding to us as a designer-led brand and they understand our price point which is key. We have been very happy with the calibre of buyers we have seen this season at Pure London x JATC.
    Alexandra Manescu
    Creative Director of Alexandra Revas
  • This is our first time at Pure London x JATC, we launched two and half years ago and this is our first ever show. The contacts we have made are invaluable and we’ve taken some lovely orders and met some fantastic likeminded businesses a nd inspiring businesswomen.
    Bridie & Bert
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